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  • The Social Breakup September 24, 2011
    Brick and Mortar Retail Marketers TAKE NOTE… Just because I liked you on Facebook doesn’t mean I want you to send me so many irrelevant messages. WHY IS IT ALWAYS ABOUT YOU? Download Exact Target’s Report on Social Media: http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup
  • Retailer Need to Improve Engagement With Email Marketing September 3, 2011
    Retailers who are serious about leveraging email to improve engagement and increase revenues will need to move beyond their traditional “batch-and-blast” approach. The name of the game now is relevance, and the key to relevance is segmentation, or customer targeting. Several factors are driving the need to be more relevant. Start with the clutter. Regardless […]
  • Is Your Direct Mail Trash or Treasure or BOTH? November 15, 2010
    Consider this – When marketers send out mail on behalf of their clients it’s called direct mail. Yet, most of the clients list of prospects who receive it, call it junk mail. So my advice to clients who have a direct mail list is to stop sending junk mail. How? Use an online call to [...]
  • Technology as Nutrition… Twinkies or Brussel Sprouts August 29, 2010
    “My name is John Fell and I’m a screenaholic….” Screen addiction anyone?  How about everyone who spends their day going from mobile device to computer and back again. This NPR interview with  New York Time technology journalist Matt Richtel speak to us who are constantly multi-tasking while we’re working or driving or even out t […]
  • Time To Get Serious About Email Deliverability July 2, 2010
    What You Don’t Know Will Kill Your Success With Email Marketing The agency team at E-Mail Logic works with over 100 clients, implementing marketing campaigns that include emails that we design simply to be “the best in the inbox”.  We not only pay close attention to design, we also make sure that the email follow [...]
  • College Students Annoyed by Mobile Ads – eMarketer June 28, 2010
    Fully 100% of college students in the US have a mobile phone, and they use them constantly to communicate and connect. As such, mobile marketing becomes more difficult among this group because they se via College Students Annoyed by Mobile Ads – eMarketer.
  • 5 Factors Push Email Past SocNets June 25, 2010
    5 Factors Push Email Past SocNets.
  • Social media: The in-house vs. outsourced debate – iMediaConnection.com June 18, 2010
    “Give a man a fish and you feed him for a day. Teach a man to fish and …” When it comes to social media marketing, who knows best, the agencies or the brands themselves? Take a glimpse into the biggest issues from experts on both sides of the fence. View >>
  • E-mail and Social Media: Everyone has a Job to Do – DMNews June 17, 2010
    Many specialty retailers, especially the menswear stores we work, are rushing off to create Facebook pages and Twitter accounts without taking the time to understand how they will use them, or even why.  But the most successful strategies often begin with what many consider to be the first form of social media: e-mail. How does [...]
  • Exact Target Partner Summit May 12, 2010
    Day 1 was a good learning experience about Social Networking, Co-Tweet and more.  We did some “old fashioned” social networking at the Andretti Motor Sports.  The Exact Target Indy Racer is very cool – but the E-Mail Logic Smart Car is cooler.

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