Pepsi abandons Super Bowl in favor of CRM – DMNews January 6, 2010
Posted by emaillogic in Uncategorized.Tags: brick and mortar retail, E-Mail Logic, email marketing, John Fell, Menswear Retailer
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Vince Lombardi simplified playing football as two things… blocking and tackling. And it appears now that watching football can be simplified to two things as well… emailing and texting.
The transition in marketing from old media to new media continues….
The E-Mail Logic Team will be playing in this years Super Bowl. We’ll be scouting the marketing savvy of Pepsi who has opted to use CRM to gather emails for an interactive email campaign instead of the flashy entertaining ad that we typically remember long after the final kickoff. We’ll be looking for some new content for the “marketing playbook” for 2010.
Be sure and charge your mobile device for the big game. I would guess that you’ll be able to participate and sign up for something during the Super Bowl.
An interactive Super Bowl… I’m glad the my beloved Bears will have something to do that night – I hope their fingertips can text accurately.
Here’s the article…
Pepsi abandons Super Bowl in favor of CRM – DMNews.
Join the huddle: E-Mail Logic Clients, Web and Brick and Mortar Specialty Retailers, and Independent Specialty Stores can check out the new plays at our booth at OR (Outdoor Retailer) Jan. 21st – 24th, The Chicago Menswear Collective Jan 31st- Feb. 2nd and MAGIC Feb 16th – 18th.
Time to Schmooze. July 5, 2009
Posted by emaillogic in Uncategorized.Tags: brick and mortar retail, Collective, E-Mail Logic, email marketing, Menswear, Menswear Retailer, Outdoor Retailer, Specialty Stores
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Virtual businesses have their advantages. There are seven of us working on our email marketing campaigns for a variety of small businesses around the country. We take care of a variety of businesses from brick and mortar specialty stores, web merchants to various “B to B” specialists. While the internet makes it possible for us to work with businesses located anywhere – it also allows the same possibilities for our worker bees.
Our main office is in Evanston Il. And our Creative Director is in Greenville, SC and our Director of Sales is in Denver. But the reality is we could be anywhere. The only thing that separates us from Exact Target, our platform, is a login and password. While we meet regularly with meeting tools and we’re virtually connect with messaging screen share, etc. Nothing will ever replace the schmooze. So, when we can find a way to get the team together it’s a big deal.
That occasion happened last week when the family calendars fell in sync with the company calendars and we had a meeting and BBQ. The big points of discussion were our upcoming trade show exhibits in both the Outdoor Retailer in St. Lake City (July 21 – 24) and The Collective in Chicago (August 9-11). We designed the landing page and booth.
We also spent some brain storming our integration with Frogmetrics an exciting opportunity to integrate state of the art market research collection with automated email marketing using a POS collection tool.
Here’s the team: L to R: Gerry Garcia, John Fell, Matt Anderson, Lisa Jordan, Tom Gwaltney, Usha Rajbhandari, and Jacob Fell.
E-Mail Logic Team
