Time To Get Serious About Email Deliverability

What You Don’t Know Will Kill Your Success With Email Marketing

The agency team at E-Mail Logic works with over 100 clients, implementing marketing campaigns that include emails that we design simply to be “the best in the inbox”.  We not only pay close attention to design, we also make sure that the email follow the “best practices of email marketing“.  We comply with CAN-SPAM, we format our html so that the emails will render correctly in emails clients and mobile devices. But what our clients want appreciate most is the “wow effect” that the design says about their brand.  We help our clients opt in their lists and establish true permission.  But one component of our email marketing strategy that our customers and leads seem to be dis-interested in is our efforts to insure our clients get the best deliverability.

We have a niche of specialty retailers many of them are high-end luxury stores who have great relationships with their customers.  Their email lists while not large are the perfect example of permission email lists as their customer do want to hear from them.  In some cases, the store staff knows each of the list members personally.  They trust us to get their emails delivered, so we partner with the best source for ESP to get emails delivered, Exact Target.  So, it blows my mind when I see a store who I have coveted to have as a client that is doing their own marketing in-house or uses a competitive agency sending out emails that end up in the spam box.  I look at the sender and I guess we lost that deal because we might put a value on email deliverability that made us too expensive.  You get what you pay for.  If you want to get your emails delivered then there are no shortcuts.

You can design the greatest emails and have the highest opted in list but if your emails don’t get delivered – your response will be low.

Does the Agency you work with understand email deliverabilty? Who do they partner with to send out your emails. What is the sender score of the IP address they’re sending your emails from.

If you’re doing email marketing in-house not only must you consider your technical partner, but also make sure you understand the components of what is involved to get emails delivered.  Many things can go wrong after you hit the send button.

If you want the highest R.O.M.I. (Return On Marketing Investment) from your email marketing you might want to think about partnering with the best – not the cheapest.

Ignorance is a form of denial.  If you don’t take the time to learn and understand about email deliverability you risk not getting your emails delivered.

Check out this report to get permission and deliverability tips straight from the experts themselves.
Inside this report, you’ll find advice from a variety of industry experts on a range of topics including:

• The importance of your subscribers: their permission, preferences, and unsubscribe requests
• The key to building your brand reputation
• Why less is more when it comes to list size and subscriber acquisition

DOWNLOAD Letters to the C-Suite: Getting Serious About Permission and Deliverability