E-mail and Social Media: Everyone has a Job to Do – DMNews

Many specialty retailers, especially the menswear stores we work, are rushing off to create Facebook pages and Twitter accounts without taking the time to understand how they will use them, or even why.  But the most successful strategies often begin with what many consider to be the first form of social media: e-mail.

How does a brick and mortar business leverage interned marketing? For high end restaurateur Mortons – it’s in the steak , not the sizzle.

E-mail and Social Media: Everyone has a Job to Do – DMNews.