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  • Retailers’ Top 5 Email Marketing Mistakes December 9, 2009
    Taken From Blacks Retail http://blacksretail.com/ Retailers’ Top 5 Email Marketing Mistakes By John Fell, President, E-mail Logic Permission email marketing is the the ultimate retention marketing tool for both brick-and-mortar and online retailers. It’s targeted, dynamic, interactive and cost effective. In fact, there are even tools available that let you d […]
  • Marketing Spending Pays Off for Small Biz – eMarketer November 11, 2009
    “This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.” -John A. Quelch, Professor of Business Administration at Harvard Business School The old adage of [...] […]
  • Exact Target Connections ‘09 October 16, 2009
    DATELINE INDY: 4 of us attended the Exact Target User Conference —- Connections ‘09. Branded “Success by Design” it was a terrific event. I’ve attended all the Exact Target User Conferences. And since the 1st one in 2003 the one thing that has stayed the same with Exact Target is its’ consistent growth. We signed on as [.. […]
  • E-Mail Logic Introduces “Social Forward”‘ August 3, 2009
    E-Mail Logic is now offering Social Forward Social Forward - Social Forward allows subscribers to directly embed a marketing message on their social networks using a “Share This” integration or the “Direct to Social feature”. You can track click activity of shared email messages all the way from an email to the social network, and eve […]
  • Time to Schmooze. July 5, 2009
    Virtual businesses have their advantages. There are seven of us working on our email marketing campaigns for a variety of small businesses around the country. We take care of a variety of businesses from brick and mortar specialty stores, web merchants to various “B to B” specialists. While the internet makes it possible [...]
  • MR Magazine Feature on E-mail Enhancement May 17, 2009
    Issue Story From the April 2009 issue of MR Magazine Features E-mail Enhancement Elise M. Diamantini How the web can help your business. In a time when traffic is down, and retailers are trying to cut costs, online marketing is becoming increasingly important. The web is a fantastic tool for maintaining and forming new customer relationships. John Fell [...] […]
  • PROCRASTINATION April 16, 2009
    Procrastination From Wikipedia, the free encyclopedia Jump to: navigation, search Look up procrastination in Wiktionary, the free dictionary. Procrastination is a behavior which is characterized by deferment of actions or tasks to a later time. Psychologists often cite procrastination as a mechanism for coping with the anxiety associated with starting or com […]
  • Email Marketing by the Book – How Small Retailers Use Email to Get More Juice for the Squeeze from their Marketing Expenditures April 16, 2009
    Email Marketing by the Book – How Small Retailers Use Email to Get More Juice for the Squeeze from their Marketing Expenditures Posted using ShareThis
  • Email Marketing by the Book – Email: The Secret Weapon of Small Business Success Part 2 April 16, 2009
    Email Marketing by the Book – Email: The Secret Weapon of Small Business Success Part 2 Posted using ShareThis
  • Email Marketing by the Book – Email: The Secret Weapon of Small Business Success April 16, 2009
    Email Marketing by the Book – Email: The Secret Weapon of Small Business Success Posted using ShareThis

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